Shopify App : eCom Playbook

Complete Training To Launch Your Own Profitable eCom Business

About eCom Playbook

Find Products To Sell : Discover how to pick the right products to sell.

Build Your eCommerce Store : Learn how to launch your eCommerce store.

Scale With Facebook Ads : Become a Facebook Ad Expert for your eCommerce store by launching effective ads and using the right data to scale.


About eCom Playbook

If you’re looking to start your own eCommerce store, then this course by Fred Lam is designed for you! No prior experience or knowledge necessary.

Inside eCom Playbook, you will get a complete “do-this, do that” training to take you through the steps on how to build your own eCommerce dropshipping business from the ground up.

Specifically, you will learn to master the 3 pillars of eCommerce success:

  • Finding the right products to sell that people will want to buy from you
  • Launching a eCommerce store that is optimized for sales
  • Creating Facebook Ads and analyzing data to scale up your store

By the end of this course, you should know:

  • What dropshipping is and how it works
  • The 4 Types Of eCommerce Selling Strategies To Promote Your Products
  • The Winning Criteria To Find The Right Product To Sell
  • The Exact Tools & Resources To Help Identify Products
  • How To Set Up & Configure Your Shopify Store
  • How To Setup Your Shipping Table & Accept Payments For Your Store
  • The Types Of Apps To Install On Your Shopify Store
  • How To Write Effective Product Descriptions
  • How To Create Your Store's Facebook Page and Ad Account
  • How To Install Your Facebook Pixel
  • How To Create Your First Facebook Ad
  • The 3x3 Ad Formula To Get Facebook Ad Results Fast
  • The 4 Levels Of Facebook Ad Analysis
  • How To Scale Up Your eCommerce Store
App Images
Launch date
June 28, 2021
Top features

Seamless workflow: use directly in Shopify admin

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

Visit his website at [ Web Linkedin ] or contact him at