About the Dynamic Yield v1 App

A new, separated app is coming later this month (November 2023), with several key enhancements, such as more control over the product attributes that are synced with Dynamic Yield, 3rd-party cookies support, and more. Stay tuned.

About Dynamic Yield

Dynamic Yield helps companies quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and eCommerce teams from leading global brands are using Dynamic Yield’s Experience Optimization platform as the technology layer on top of existing CMS or Commerce solutions, to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value.

Products:

• Customer Data Management
• Personalization & Targeting
• Product Recommendations
• Testing & Optimization
• Behavioral Messaging
• Triggering Engine

The Dynamic Yield difference

1. Agility: Experiment more and run personalization at scale, across any channel. Achieve maximum performance and optimize for the KPIs and metrics that matter most to your business.
2. Platform breadth: Dynamic Yield allows you to instantly deploy advanced strategies around 1) Personalization, 2) Optimization, 3) 1:1 Messaging, and 4) Recommendations in a single platform.
3. Marketer-friendly: Dynamic Yield is built with marketers in mind, requiring minimal IT involvement post-implementation. This means that all standard use cases can be deployed by non-technical teams.
4. Results-focused: With Dynamic Yield’s algorithmic decision engine, you can measure the true impact of experiments on any digital interaction along the customer journey.
5. Open architecture: Easily integrate with the tools you already use. Dynamic Yield’s open and flexible technology allows you to connect ESPs, DMPs, eCommerce Platforms, CDPs, Tag Managers, and more into one powerful platform.
6. Robust data management: As a multi-solution platform, Dynamic Yield consolidates all your existing data (context data, behavioral data, 3rd party data, CRM and more) data into a single platform, and gives you the ability to create advanced customer segmentations to deliver personalization.