WHO WE ARE

Duel is a Brand Advocacy Platform that allows enterprise brands to acquire, convert and retain customers through their advocates.

The Social Commerce opportunity for brands is fueled by the advocacy of individuals on social platforms. Those advocates act as a highly effective channel for brands to invest in growing their revenue. Duel centralizes all those advocates, and the tools needed to manage them, in one platform.

WHAT WE DO

Engineering brand advocacy requires a centralized platform:

1. Automated

   Track, measure and coordinate advocates at scale. Accelerate revenue while saving on costs and overheads - instead of juggling spreadsheets.

2. Consistent

   Aligned and fully trackable communities, communicating your brand story and selling on your behalf in a con

3. Coordinated

   Duel combines the tools needed to incentivize/reward advocacy in one platform, meaning more powerful results for your brand.

HOW WE DO IT

Automate through Advocacy Programs

• Social Commerce Advocacy Programs: to unify all your ambassadors in one place and drive acquisition cost-effectively
• Customer Advocacy Programs: for multidimensional loyalty programs that improve the retention of your customers
• Rewards and Incentives: designed to drive behaviour and increase advocacy actions at scale
• Gamification Engine: built to ensure constant engagement between your brand and your advocates

Control through the Brand Dashboard

• User-Generated Content Management System: collect, store and distribute content across product display pages, improving conversion
• Advocate Relationship Database: all of your brand’s advocates and their behaviours, connected to their social handles
• Revenue & Data Tracking: All revenue driven by advocates, such as products sales generated, tracked & displayed in one place
• Open API: Build any integration across the Martech stack and all social platforms where your audience sits

Coordinate through the Advocate Engagement Portal

• Social Commerce Features: Track revenue generated through referrals and affiliates across all social channels
• Social Tasks: Track, pull content from and measure the performance of all activities on social platforms
• Track All Advocacy: Track everything - including non-social media activities - with an API, from reviews to runs on Strava
• Manage Different Rewards: Drive behaviours and create appropriate rewards such as cash, points, gift cards and credit

WHAT THAT MEANS FOR YOU

Using Duel, you’re able to achieve:

1. Enterprise Scale - growing revenue by using every brand advocate
2. Consolidated Tools - the advocate tools needed under one roof
3. Total Flexibility - driving every action needed to engineer brand advocacy