Shopify App : Datafy

Track sales back to the correct Facebook ad

About Datafy

Regain data lost from iOS14.5 : Regain visibility on your Facebook ads to levels prior to iOS14.5, which let's you scale confidently by knowing which ads are getting sales.

Sync data back to Ad Platforms : Automatically sync your data with Facebook Custom Audiences and Google Ads Customer Match for accurate audience building and optimisation.

Never miss a thing with Alerts : Set automatic alerts on your most important metrics and dashboards which are then delivered by email, Slack, and other channels.

Integrations
Facebook Pixel Conversions API FB Custom Audiences Google Ads Facebook Ads
Description

Scale ads to heights you’ve never seen before! Maintain and grow ROAS while scaling spend rapidly.

If you are running ads to your Shopify store, between 40-60% of purchases will no longer display in Facebook ads manager. This means for every 10 sales you generate, roughly only 5 of them will track back to the ad they came from. The other 5 sales are not reported at all inside your ads manager. If you don’t know which ads are generating sales and which ads are not generating sales, then increasing the ad budget on your winning ads becomes impossible.

Datafy lets you track your store sales back to the correct Facebook ad. We will track all of your ad sales inside our platform and then we will send your sales data back to the Facebook ads manager to ensure your ads are getting the best possible optimization from their ad AI. When a user sees your ad and clicks on it, they land on your store and purchase a product. In Datafy, you'll see what ad generated the sale, and you'll be able to sync your data from our platform directly to your Facebook account for better ad optimisation.

Why Datafy:

  • Save Money, Make Money - scale winning ads & turn off the bad ones with more confidence.
  • More Accurate ROAS - our first-party pixel tracks what your ad platform cannot.
  • Profit Per Ad, Ad Set, Campaign & Platform - stop revenue chasing. Profits are the path. Easily identify the most profitable ads, ad sets and campaigns to keep the money printer going.
  • 28-Day Attribution Window – Most ad platforms only offer a 7 day attribution window. That means if someone clicks your ad and buys on day 8, the ad platform will not track the sale, but Datafy will track it.
  • Fully Managed – Datafy takes care of all your tracking overheads, so you can focus on the fun stuff and grow your business.
  • Dedicated Support Team – we respond to all support cases within 24 hours and aim to resolve any issues on the same day.
App Images
Launch date
December 06, 2021
Top features

Up-to-date tech: works with the latest themes

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

Visit his website at [ Web Linkedin ] or contact him at [email protected].