DataChannel allows you to setup a unified analytics solution for your business and provide you complete visibility into the key performance metrics across all business functions without writing a single line of code.

Why do companies need Product & Customer data?

With the growth of e-commerce, brands can now not only exhibit their online catalog of products and services to their potential clients, but they can also create powerful direct communication through personalized product marketing levering the product & customer data. But marketing is also the single biggest cost for any eCommerce business and getting higher ROI from your marketing spends can be a game changer for any company.

Two of the most important levers for growth in an e-Commerce business are Customer Acquisition Cost (CAC) and the Life Time Value (LTV). Unifying the marketing and sales data along with order and product information can help you measure the true CAC and understand what is affecting it. Once you understand this, you can embark upon unlocking true ROI from your marketing spends and growing your business

How does DataChannel's Shopify Connector help?

DataChannel allows you to unify your Shopify data with data from other functions like marketing, sales, finance etc by moving it to a warehouse of your choice without any code with its pre-build Shopify connector.

With DataChannel you can

• Seamlessly connect with the Shopify connector and get started in minutes.
• Access Shopify data such as Orders, Customers, Products, Inventory items, Inventory levels, and create other such customized data pipelines to move this data to a data warehouse.
• Use this data in the warehouse to create dashboards, run BI or analytics on your data using the tool of your choice.
• Shopify data can be combined with data from other platforms Stripe, Salesforce, Facebook, GA, etc to get a unified view of your business performance.

Data Refresh

DataChannel allows users to refresh data as frequently as every hour, which means once the data pipeline is configured, it will automatically refresh the data in your warehouse / dashboards without any manual intervention or effort.