Shopify App : DAIVE: First‑Party Pixel

Powerful first-party customer activity monitoring solution

About DAIVE: First‑Party Pixel

DAIVE First-party Pixel : Unlike FB Pixel, DAIVE Pixel is loaded to clients’ web browsers directly from your website, as a first-party pixel, and it can't be blocked

DAIVE Customer Data Platform : DAIVE integrates and enriches transactional, behavioral, and demographic data in real-time to create a 360-degree view of your customers

Full-funnel Ads performance : DAIVE enables retargeting of up to 99% of your visitors, and delivery of every action to Facebook CAPI and Google GTM to unlock extra ROAS

Integrations
Facebook Instagram Snap Salesforce
First-Party DAIVE Pixel
Description

Convert more visitors to customers. Fix Facebook and Google retargeting. Improve ROAS

Leverage DAIVE first-party customer data collection and enrichment tools to help your business substantially improve Return on Ad Spend (ROAS).

Use powerful first-party DAIVE Pixel to fix Facebook and Google retargeting

DAIVE uses its unique version of Pixel, called DAIVE Pixel. Unlike Facebook Pixel, Google Analytics, or typical Shopify plugins, DAIVE Pixel is loaded to your clients’ web browsers directly from your website, as a first-party tracker. This approach allows DAIVE to avoid blockage from any AdBlockers, and ensures that almost all customer events like PageViews, Click, ViewContent, Purchase, and all other events are captured.

  • Integrate in less than 5 minutes
  • Enable retargeting for up to 99% of your website visitors. Send every visit and action to Facebook CAPI and Google GTM

Leverage DAIVE CDP to improve full-funnel marketing performance and unlock extra ROAS

DAIVE brings together transactional, behavioral, and demographic data in real-time to create a 360-degree view of your customers. DAIVE integrates data from all of your sources (website, CRM, database, email marketing tools, Google, and Facebook Ads) to build a 360-degree view of your customers. This approach allows you to leverage every single action made by your visitors and customers, improve ads performance, and substantially improve your Return On Ad Spend.

  • Send up to 60% more data to Facebook and Google ads tools to optimize for conversions and retargeting campaigns
  • Identify which apps, marketplaces, or search keywords bring the most sales or customer acquisition
  • Personalize your customers’ experiences based on their preferences

FAQ

  1. How is DAIVE different from other Shopify plugins? DAIVE is a real customer data platform, not just a plugin. Unlike the typical Shopify plugins, DAIVE supports multiple data sources, like Salesforce, Mail Chimp, HubSpot, etc. Also, DAIVE has its own version of Pixel and Analytics, which allows our clients to have full control over their customer data: create a custom audience, enrich data from multiple sources, send data to multiple marketing channels and analytical tools, and many more.
  2. How does DAIVE captures more user visits and activities than other trackers and plugins? DAIVE uses a proprietary first-party data capturing technology called DAIVE Pixel. Unlike Facebook Pixel or Google Analytics DAIVE Pixel is loaded to your clients’ web browsers directly from your website, as a first-party tracker. This approach allows DAIVE to avoid blockage from any AdBlockers, and ensures that almost all customer events like PageViews, Click, ViewContent, Purchase, and all other events are captured.
App Images
Launch date
May 26, 2022
Top features

Up-to-date tech: works with the latest themes

Social media links

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

Visit his website at [ Web Linkedin ] or contact him at matej@kontros.com.