New Customer Metrics : Revenue, orders and number of new customers. Compared to last year.
Lifetime Value : Repeat purchase rates and customer value. No calculations needed.
Existing Customer Metrics : Orderer rate. Revenue. Compared to last year so you know if they are more or less loyal.
We don't show you many numbers. Because we think it is better to show you the right ones. These are the numbers that the fastest growing businesses monitor monthly. And now you can too.
We'll show you revenue per month for the last 3 years. So you can see it, know we have the right data and spot trends and seasonality. And see your rate of growth quickly.
Your revenue can only come from new or existing customers. We'll show you which for your business. This will help you understand what's important. And WHY you are seeing the revenue trend you are. And we'll show you how this has changed since last year, and the year before.
See how many new customers you recruit. Not just how much of your traffic is new. So you can understand how effective your acquisition marketing is. Compared to last year, of course.
The percentage of your existing customers who order each month. For the last 3 years. So you can understand how loyal your customers are, and whether this is changing.
Knowing how many of your new customers come back and shop again, and their value, lets you understand how much you can afford to spend to recruit them. Businesses that know this grow more quickly and more profitably. And if you track it monthly you can quickly see if it is changing so you don't over or under invest.
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at matej@kontros.com.