Shopify App : Facebook Audience Sync

Sync & Segment customer data to Facebook Custom Audiences

About Facebook Audience Sync

Optimise FB Ads Targeting : Target your most valuable & loyal customers using RFM analysis. Create high ROI custom and lookalike audiences with customer segmentation.

Include historic customer data : Automatically push all historic customer data with your custom audiences every 24h.

Capture more customer data : Capture more customer data for retargeting than with Facebook Pixel and circumvent Ad-blockers.

Facebook Facebook Ads

Automatically pushes your entire customer base (and history) to a selected Facebook Custom Audience. Define customer segments e.g. RFM (your most frequent, valuable and loyal customers) to sync with a Facebook custom audience.

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Why is it better than a Facebook pixel?

  1. You can use a customer segmentation marketing strategy.
  2. Custom Audience Sync will also include historic customer data even before you installed a FB pixel. This way you can profit straight away from to full potential of your shop.
  3. A large fraction of browsers have Ad-blockers installed. Unlike this app, this means your Facebook pixel is stopped from what it's supposed to do. Therefore YOU WOULD LOOSE MONEY because you are not building the most effective custom audience.

How does it do it?

By moving Facebook customer matching entirely serverside. Your customer's browser does not communicate with Facebook therefore it cannot be blocked. A hash of the customer data is sent to Facebook an is matched against known Facebook accounts. Be aware that YOUR AD-ACCOUNT NEEDS TO BE IN GOOD STANDING AT FACEBOOK - otherwise Facebook does not allow you to do this (and the App cannot to its job)

App Images
Launch date
January 19, 2021
App rating
Top features

Seamless workflow: use directly in Shopify admin

Speed tested: no impact to your online store

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

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