Shopify App : Conjura | eCom Benchmarking

See how you rank with the industry’s leading benchmarking tool

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E-commerce Benchmarking Tool from Conjura

With access to 1000s of data points from across the e-commerce industry this self-serve report highlights your businesses strengths and weaknesses compared to the market; enabling you to generate and validate strategies tailored for growth.

Best of all, it's FREE!

What you can expect:

Reveal unit economics - See what drives revenue, margin, repeat purchase, average order value and customer lifetime value Industry benchmarking - Compare key metrics to industry benchmarks and estimate future scalability Discover key opportunities - Rank opportunities based on commercial impact to drive growth

How it works:

  1. When you login first you will be asked to authorise Conjura to retrieve data from your company Google Ads, Google Analytics, Facebook and Shopify accounts. Each authorisation takes less than five minutes and just a few simple clicks.

  2. Then a small wait, it takes us a while to collect the data and build your Benchmark Report. This can be up to 12 hours, but we don't expect you to sit and watch us work, we will send you an email when we have finished and your report is ready to view.

  3. On your return you will find the Benchmark Report by clicking "Report" from the menu. This opens initially on the Sales tab, telling you how your business in performing from a sales perspective. Clicking the other tabs allows you to view metrics in the areas of Marketing, Sales and Customer. Each numeric metric has a corresponding benchmark and benchmark values are shown on all the line and bar charts.

Benchmark Report Insights

These enable you to compare your performance with other online retailers, choosing to filter yields benchmarks that are specific to your product segment and geography as well as comparing your with other online retailers with a similar Average Order Value. Our benchmarks generated from data collected from thousands of data points collected from hundreds of online retailers.

This tool enables a data driven approach to shaping your strategy in the ever competitive landscape of online selling. Seeing where you are ahead of the market will help identify where you are outperforming, knowing where you are behind will enable you to identify opportunities to optimise and unlock potential value.

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Launch date
March 31, 2022
App rating
Top features

Speed tested: no impact to your online store

Social media links
Latest Blog Posts on

The Power of Data Analytics in Reducing the Risk of Vendor Lock in eCommerce

[2023/03/01 07:40:36]

One major concern that online retailers often face is the fear of being locked into a particular vendor or supplier, known as "vendor lock". Vendor lock occurs when a business becomes reliant on a single supplier for a particular product or service.

Conjura Unveils eCommerce Product Dashboards

[2023/02/22 01:00:00]

eCommerce operators will be able to tackle pressing challenges such as maximizing profitability and optimizing business operations with Conjura's new dashboards.

How to Leverage Data Analytics to Forecast Stock and Demand: A Guide for Inventory Planners

[2023/02/21 10:50:00]

Inventory planning is a complex and dynamic process that involves balancing supply and demand, managing stock levels, and optimizing order fulfillment. One of the key challenges that inventory planners face is accurately forecasting demand and determining ideal stock levels for their products.

From Inventory to Advertising: The Key Metrics for eCommerce Planning in 2023

[2023/02/15 02:39:17]

In the world of eCommerce, success is measured by how well a company can balance the demands of inventory purchasing, marketing and advertising, promotional strategy, discounting, pricing strategy, and more. In order to do this effectively, businesses must understand the key metrics that drive these activities.

Smarter Inventory Decisions: Navigating Out-of-Stock and Overstock Shocks

[2023/02/06 08:53:27]

As a retailer, managing your inventory is crucial to the success of your business. A well-planned inventory can help you avoid stock shortages, reduce overstocking, and ultimately increase profits. However, over the last three years, retailers have been challenged with two common inventory shocks: out-of-stock (OOS) and overstock.

Small eCommerce Business Survival Guide: How Data Analytics Can Help You Weather Uncertainty

[2023/01/31 09:46:58]

Given the current macroeconomic uncertainties, small and young eCommerce businesses need to focus on optimizing business operations and maximizing profit margins more than ever. One way to achieve this is through the use of data analytics. Data analytics automates processes, eliminating manual data entry and human errors.

From Guessing to Knowing: How Data Analytics Can Improve eCommerce Inventory Planning

[2023/01/26 09:30:43]

Inventory planning is a crucial aspect of any eCommerce business, as it directly impacts the profitability of the company. Inventory planners play a key role in ensuring that a business has the right amount of stock on hand at all times, without overstocking or running out of items.

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

Visit his website at [ Web Linkedin ] or contact him at