[2017/08/30 12:00:11]

The use of gamification in marketing strategy is a fun way to engage your customer base with incentives, rewards, and ultimately more loyalty. Companies have been using gamification of their product or service promotions for several decades now, getting many customers to play along for prizes and more.

[2017/08/21 12:00:12]

Negative comments online are inevitable for any organization, but how you deal with them is the key to keeping them from tarnishing your reputation. Negative comments online can quickly become a thorn in the side of any organization because it is out there for all to see, and can quickly tarnish a reputation.

[2017/08/16 12:00:22]

Keeping a message under 140 characters is hard enough, but you can shorten tweets effectively using these simple methods. The Twitter 140-character rule has made it necessary to shorten tweets from longer messages written on more forgiving social media networks like Facebook or LinkedIn, but many marketers find cutting their messages down to be difficult.

[2017/08/14 02:00:24]

When it comes to getting your press releases noticed, there are a few things to consider to make it shine. So you have a major announcement to make, and press releases are just the thing you need for people to take notice of your news.

[2017/08/10 12:00:26]

The Internet has given way to many new forms of marketing, but avoid these costly digital marketing mistakes to continue your growth, not stifle it.

[2017/08/04 12:00:20]

You don’t want to spoil your campaigns with these annoying marketing methods, even if you learn to not engage in overly aggressive marketing techniques. Let’s face it—annoying marketing methods are still alive and well, and they can spoil your legitimate efforts to reach new audiences.

[2017/08/03 10:43:12]

While capturing your target audience’s information is great, overly aggressive marketing can produce more lost customers than conversions. Marketing to your target audience to get conversions—it seems like such a simple idea, but even after doing all of your research and identifying the audience, you can still run the risk of aggressive marketing.

[2017/07/28 12:00:26]

Many studies have found a consensus for when the best time to send out email blasts is, but is it right for your business? For marketing professionals, an ever elusive answer to the question “When should I send out my marketing email blasts?” is a real pain point.

[2017/07/26 12:00:55]

Type in your questions to Google Analytics using Analytics Intelligence to get answers quickly.

[2017/07/19 12:00:15]

The flexible category-building app Categories by BTP has received another upgrade, allowing users to choose how they want their category trees to be displayed on the web page.