When Shopify point of sale (POS) transactions occur there is a disconnect between this event and your Facebook Ads account. This means that you cannot attribute in store (POS) sales to your Facebook advertising efforts.
Captain Conversions allows you to automatically send your POS order data as offline conversion events to Facebook via the Facebook Offline Conversions API. By doing this you can more accurately track your return on ad spend and feed data into Facebook for targeting purposes.
The setup instructions are provided to get up and running quickly. Then sit back, make some sales and let the data flow.
Seamless workflow: use directly in Shopify admin
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at [email protected].