[2023/04/20 09:43:11]

We recently welcomed over 50 of the fastest growing agencies and in-house teams in the UK to an AI-focused breakfast workshop held at the Drum Labs in London. This was a fantastic event where industry experts helped to distil the noise around AI and offered some practical advice and food for thought (over a breakfast ... The post Harnessing AI for your agency & in-house team’s success in 2023 appeared first on BOSCO™.

[2023/04/17 05:37:25]

Paid search advertising is a powerful tool for driving traffic to your website and increasing brand awareness. However, simply setting up a PPC campaign is not enough to guarantee success. To get the most out of your advertising budget, it's important to optimize your campaigns regularly. In this article, we will explore some of the ... The post Tips to Improve your PPC Performance appeared first on BOSCO™.

[2023/04/17 03:13:23]

The combination of lockdown measures and rising living expenses has spurred a trend of the public undertaking their own home renovations. Additionally, the widespread availability of social media and a growing 'Do-It-Yourself' ethos has empowered people to take charge of their living spaces and pursue creative hobbies. Using our unique BOSCO™ Index, we ranked ... The post Screwfix crowned the ultimate champion of DIY retail in the UK appeared first on BOSCO™.

[2023/03/16 10:05:35]

Facebook advertising can be a powerful tool for generating leads, driving traffic, and increasing sales. But with so many variables at play, forecasting ROI (return on investment) can be a challenge. In this blog, we'll explore some best practices for forecasting ROI on Facebook and share some tips for maximizing your returns. What ... The post How to Forecast ROI on Facebook Ads appeared first on BOSCO™.

[2023/03/09 01:51:36]

The outdoor clothing sector has seen significant growth in recent years, driven by a growing interest in outdoor activities and a greater emphasis on health and wellness. Now post-pandemic, retailers are capitalising on the need for outdoor adventure. Using the unique BOSCO™ Index, we ranked the online performance of ten leading outdoor clothing retailers. ... The post Snow + Rock ranked top UK outdoor clothing retailer appeared first on BOSCO™.

[2023/02/01 12:02:53]

Facebook ads are an essential aspect of any comprehensive digital marketing strategy. They allow you to reach a large audience with precise targeting, making them a great investment for businesses of all sizes. But with so many options and considerations, it can be tough to know how much you should be spending on Facebook ... The post How much should I spend on Facebook ads? appeared first on BOSCO™.

[2023/01/30 11:33:03]

Tracking your marketing performance is the key to knowing what’s working (or not) by finding out how visitors are interacting with different channels and touch points. From there, you can determine how to better allocate marketing resources to priority channels, as well as optimize campaigns. In this blog, we discuss why cross-channel reporting is ... The post How to measure cross-channel performance appeared first on BOSCO™.

[2023/01/11 04:39:57]

PPC, or pay-per-click, is an important part of any digital marketing strategy. It’s a powerful tool that can help you drive more traffic, leads, and sales to your website. But if you want to get the most out of it, you need to plan your budget carefully.   In this article, we’ll cover:  How much ... The post PPC Budget Tips: How much should I spend on PPC? appeared first on BOSCO™.

[2022/12/20 12:39:45]

Artificial intelligence (AI) is already beginning to revolutionise the way that businesses market their products and services, and its power in digital marketing shouldn't be underestimated. In this article, we discuss how AI is transforming the future of digital marketing and how advertisers can take advantage. Personalisation One of the major advantages ... The post Why AI is the future of digital marketing appeared first on BOSCO™.

[2022/12/06 01:41:58]

Black Friday is one of the biggest shopping days of the year, followed by Cyber Monday where the emphasis is on online sales. Black Friday is also seen as the kick-off for the ‘Golden Quarter’, which is a crucial time for the retail sector. But is it all just a gimmick? Or are their ... The post Expert insight from BOSCO on Black Friday 2022 appeared first on BOSCO™.