[2023/02/01 12:02:53]

Facebook ads are an essential aspect of any comprehensive digital marketing strategy. They allow you to reach a large audience with precise targeting, making them a great investment for businesses of all sizes. But with so many options and considerations, it can be tough to know how much you should be spending on Facebook ... The post How much should I spend on Facebook ads? appeared first on BOSCO™.

[2023/01/30 11:33:03]

Tracking your marketing performance is the key to knowing what’s working (or not) by finding out how visitors are interacting with different channels and touch points. From there, you can determine how to better allocate marketing resources to priority channels, as well as optimize campaigns. In this blog, we discuss why cross-channel reporting is ... The post How to measure cross-channel performance appeared first on BOSCO™.

[2023/01/11 04:39:57]

PPC, or pay-per-click, is an important part of any digital marketing strategy. It’s a powerful tool that can help you drive more traffic, leads, and sales to your website. But if you want to get the most out of it, you need to plan your budget carefully.   In this article, we’ll cover:  How much ... The post PPC Budget Tips: How much should I spend on PPC? appeared first on BOSCO™.

[2022/12/20 12:39:45]

Artificial intelligence (AI) is already beginning to revolutionise the way that businesses market their products and services, and its power in digital marketing shouldn't be underestimated. In this article, we discuss how AI is transforming the future of digital marketing and how advertisers can take advantage. Personalisation One of the major advantages ... The post Why AI is the future of digital marketing appeared first on BOSCO™.

[2022/12/06 01:41:58]

Black Friday is one of the biggest shopping days of the year, followed by Cyber Monday where the emphasis is on online sales. Black Friday is also seen as the kick-off for the ‘Golden Quarter’, which is a crucial time for the retail sector. But is it all just a gimmick? Or are their ... The post Expert insight from BOSCO on Black Friday 2022 appeared first on BOSCO™.

[2022/11/21 11:40:14]

An estimated £8.7 billion is expected to be spent during Black Friday and Cyber Monday but with consumer confidence falling sharply compared to last year, UK retailers are under pressure to attract shoppers. Using RetailX Europe’s list of top 100 retailers, we've ranked household brands with the BOSCO™ Index to measure the success of ... The post We predict the best and worst prepared retailers for Black Friday 2022 appeared first on BOSCO™.

[2022/11/09 11:20:10]

Social media platform Twitter has confirmed that they will allow users to purchase blue tick verification. In an Apple iOS update, the company said the new blue tik feature would be open to users in certain countries who sign up to its Twitter Blue service for $7.99 (£7) per month. This follows Twitter's recent ... The post Twitter confirms blue tick fee: Would you pay to be verified? appeared first on BOSCO™.

[2022/10/13 02:24:22]

During the Google Cloud Next 2022 virtual conference, Google announced that it has unified all its business intelligence tools under the Looker brand. Google has rebranded Data Studio, its primary business intelligence platform, to Looker Studio. Google isn’t just integrating Looker with other Google Cloud capabilities but is also signalling that Looker will be ... The post Google Data Studio has rebranded as Looker Studio appeared first on BOSCO™.

[2022/09/21 08:46:42]

We're excited to announce that we have recently partnered with customer experience platform specialised PRIMIS, to collaborate across their SaaS platform to benefit retailers and clients. The partnership will see both platforms support each other in delivering an improved post-purchase consumer experience to both customers and retailers.   PRIMIS’s mission is to improve the open ... The post We’ve partnered with CX specialist PRIMIS appeared first on BOSCO™.

[2022/09/08 11:27:15]

At the start of 2020, Google announced that it was removing third-party cookies from Chrome. Google plan to start phasing these cookies out by 2024. What does the cookie-less future mean for advertisers? As new privacy laws are introduced year after year, we look at the benefits of eradicating cookies, the effect it will ... The post Is performance marketing dead in the cookie-less future? appeared first on BOSCO™.