Conversion Rate Boost : Bloom uses an AI algorithm to reshuffle the order of photos on every PDP, serving each user the photos likeliest to lead to purchase.
Lightning Fast Setup : No setup or configuration needed. Bloom runs on autopilot and is setup within 7 days of install.
Photo Insights : Bloom's Photo Explorer lets you discover your highest converting product photos, especially helpful for ad creative or social posts.
Bloom is a mobile-first product photo performance engine.
Bloom uses an AI algorithm to reshuffle the order of photos on every PDP, and serves each user the order of photos likeliest to lead to a purchase. This raises conversion rates by 8 - 14%.
From zooms to swipes, it monitors every shopper interaction, running thousands of real-time A/B tests without latency. It takes into account data like device type, time of day, location, user behavior, and more.
Especially on mobile, product photos are critical, since the photo takes up most of the screen on people's phones.
Bloom is a “set it and forget it” performance tool, requiring no setup or configuration.
Bloom syncs with all your PDPs and begins reshuffling the images. For each product, a portion of traffic will continue to see the product photos as they were originally merchandised. This control group gives Bloom a benchmark to outperform.
Bloom is compatible with any theme, and the integration process requires 0 effort from you.
What’s included:
Our no-obligation 60-day trial gives you visibility on conversion rate lift, ensuring positive ROI before committing to the paid version.
The top section of the dashboard is dedicated to giving a real-time snapshot of Bloom’s impact:
The bottom section focuses on the shopper photo journey:
The Photo Explorer offers useful insights from across your photo library.
Bloom also generates tags for all product photos, making it easier to sort through images.
Recent use cases:
Filter by lifestyle images and sort by conversion rate to find the most engaging content for your social posts.
Leverage Bloom’s custom tags to determine the performance of a new model you hired.
Bloom is also working on an integration to automatically import and A/B test user-generated content for each qualified product. Get in touch with us to be part of the beta!
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at [email protected].