Bloom is a mobile-first product photo performance engine.

Bloom uses an AI algorithm to reshuffle the order of photos on every PDP, and serves each user the order of photos likeliest to lead to a purchase. This raises conversion rates by 8 - 14%.

From zooms to swipes, it monitors every shopper interaction, running thousands of real-time A/B tests without latency. It takes into account data like device type, time of day, location, user behavior, and more.

Especially on mobile, product photos are critical, since the photo takes up most of the screen on people's phones.

Bloom is a “set it and forget it” performance tool, requiring no setup or configuration.

How it works

Bloom syncs with all your PDPs and begins reshuffling the images. For each product, a portion of traffic will continue to see the product photos as they were originally merchandised. This control group gives Bloom a benchmark to outperform.

Bloom is compatible with any theme, and the integration process requires 0 effort from you.

What’s included:

60-day free trial

Our no-obligation 60-day trial gives you visibility on conversion rate lift, ensuring positive ROI before committing to the paid version.

Performance Dashboard

The top section of the dashboard is dedicated to giving a real-time snapshot of Bloom’s impact:

• Purchase rate lift: An instant comparison of Bloom's optimized traffic and the control group
• Est. new revenue: Multiplies the purchase rate lift by AOV to predict new revenue that Bloom generated
• Optimized traffic: The percentage of PDP sessions being optimized with Bloom
• Control group: A real-time look at the size of the control group, the users for whom Bloom is turned off

The bottom section focuses on the shopper photo journey:

• Photos per purchase
• Photos per PDP session
• Time spent per photo
• How many shoppers bounce after seeing 1 photo vs. 2, 3, 4, or more than 5?

Photo Explorer

The Photo Explorer offers useful insights from across your photo library.

Bloom also generates tags for all product photos, making it easier to sort through images.

Recent use cases:

• Filter by lifestyle images and sort by conversion rate to find the most engaging content for your social posts.

• Leverage Bloom’s custom tags to determine the performance of a new model you hired.

Bloom is also working on an integration to automatically import and A/B test user-generated content for each qualified product. Get in touch with us to be part of the beta!