Let your customers compete : The customers register to contests and play a skilled-based game. The winners get the store’s products as prizes
Convert players to shoppers : In addition to the store's earnings from the contests, the store increases its overall sales by motivating the players to shop at the store
Win Win for all : The store increases its revenue and engages its shoppers. The winners are winning great prizes and all the participants are getting gifts
Before reading the long version, the most important thing to know is that BlingRush will increase your conversions and your store's revenue in a cool and engaging way...
BlingRush adds to your store in just a few minutes of work and, without development, the ability to host contests and offer your products as prizes in competitions directly from your store. The contests are based on a game that the participants play in order to win. It is a great marketing tool that gets traffic to the site, but not only. The store can also decide to sell tickets and transform BlingRush into another revenue-generating channel, side by side with the existing shopping experience.
A contest is created by the store owner by choosing products or discounts as the contest’s prizes, selecting the number of participants, and deciding if it's free or has a registration fee. The shoppers register for the contest, pay the registration fee if required and play a skill-based game. The participants that get the highest score wins the prizes!
In order to encourage store visitors to join the contests and to convert them from players to shoppers at your store, the store can provide contest participation gifts that the players use to get discounts on different products at the store.
By providing customers the “contest way of shopping”, the store, increases the customers’ engagement and loyalty, adds a social flavor, improves the overall sales and earns money from each contest. In addition, the participants are getting discounts on products at the store and since they are already engaged, the store can expect a high conversion rate of players into shoppers.
Seamless workflow: use directly in Shopify admin
BlingRush adds to your store in just a few minutes of work and, without development, the ability to host contests and offer your products as prizes in the competitions directly from your store. The contests are based on a game that the participants need to play in order to win. You can think of this approach as a group sale with a huge twist that is meant to be used on a regular basis, side by side with your existing shopping experience or as part of marketing campaigns. The contests are designed in a way that you actually earn money from and with motivators that encourage the participants to shop and buy products in your store... The post Frequently asked questions appeared first on BlingRush.
BlingRush adds to your store in just a few minutes of work and, without development, the ability to host contests and offer your products as prizes in the competitions directly from your store. The contests are based on a game that the participants need to play in order to win. You can think of this approach as a group sale with a huge twist that is meant to be used on a regular basis, side by side with your existing shopping experience or as part of marketing campaigns... The post Understanding Contests appeared first on BlingRush.
A Contest is a Shopify product managed by BlingRush under the hood and added with relevant functionality that turn it into a contest. Creating a contest does not change in any way the product that was selected as the contest's prize. When a contest is created, We add it to the 'BlingRush Contests' collection. The store can add a navigation link to the collection to present all the contests to the customer on a single page... The post Walkthrough: Creating and modifying a contest appeared first on BlingRush.
BlingRush has made a decision not to modify the store’s theme templates. Actually, we don’t even ask for theme template modification permission when the store installs the app. Although the BlingRush app works out of the box and is highly customizable, we have added the option for a store to manually modify its own templates and reach any level of customizations it desires. In order to modify the templates, you will need to have at least basic knowledge in HTML, CSS, and liquid development... The post Improve loading time, usability, and design of the contests storefront plugin appeared first on BlingRush.
BlingRush app storefront plugin runs on the following pages: The product page The customer order page The thank-you/order status page The contest game page All of the UI elements contain default styles that the store can modify. Also, the user can set a custom CSS class for each UI part. Applying custom CSS classes will require the store to make changes in the storefront Theme and add to its CSS files' custom styles... The post How to modify the built-in styles of the storefront plugin? appeared first on BlingRush.
The store can easily modify or translate all the contest-related text presented to the customer on these pages. To modify the text, select the relevant page to customize under the Customizations menu located at the top navigation menu in the BlingRush app. Each page has a Messages and Captions section which contains all the available text for modification or translation. Please notice that there are text elements that exist in some or all of the pages. Modifying these text in one customization form will only change the text on that specific page. To alter the same text element in all the pages, you will have to change it in all the customizations forms... The post How to translate the storefront plugin text? appeared first on BlingRush.
When a contest page is loaded, the widget identifies that it is a contest page and not a regular product page. The widget then renders the relevant panels and, depending on the store’s settings, either hide the normal checkout/add-to-cart and show a new participation button instead or keeps the existing checkout buttons and uses them for contest registration. It is common for the store to want to use the existing checkout buttons and not to render a new button instead. There are a few ways to accomplish this behavior. First, the store will have to make sure that the widget can successfully locate the existing checkout buttons. Since the store theme can be developed in many ways, there could be a scenario in which the widget will not correctly identify the buttons and will require the store to point out where the buttons are located manually... The post How to use the existing checkout buttons for contest registration? appeared first on BlingRush.
This article will explain how to manually change the Theme template files to embed the widget’s initialization script. The store is not required to perform this step. However, embedding this script directly in the Theme templates will reduce the widget's loading time in the pages and increase the usability of the app... The post Embedding contest storefront plugin in your Theme templates appeared first on BlingRush.
BlingRush app widget enables the shoppers to buy a ticket for a contest in the exact same way they buy any other product on the store. When a contest page is loaded, the widget identifies that it is a contest page and not a regular product page. The widget then renders the relevant panels and depending on the store’s settings, either hide the normal checkout/add-to-cart and show a new participation button instead or keeps the existing checkout buttons and uses them for contest registration... The post How to ensure that BlingRush correctly identifies the product page checkout buttons? appeared first on BlingRush.
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.