Shopify App : Bing Shopping Manager

Create&Manage Bing Shopping Feed

About Bing Shopping Manager

Manage all variants : View all product variants and manage them.

Extend the attributes : More editable attributes to help you better manage your products.

Easy bulk editing : Bulk edit product attributes directly in the web page.



To be able to advertise on Bing search by Microsoft Advertising, merchants needs to generate and manage Bing Product Shopping Feed in the required format. Our App helps you get free of the heavy excel work and long waiting uploading process.

It will generate, manage and keep your Bing Product Shopping Feed up-to-date automatically.

User interface available in English and Simplified Chinese.

How to use

  • After installing the App, merchant will be redirected to Microsoft Advertising platform for authentication.

  • After authentication, choose the Microsoft Advertising account that you want to manage Bing Product Shopping Feed for and its target Market.

  • Use our rich filter and bulk editing features to implement your own rules.

  • See the latest status of all products in the Bing Product Shopping Feed our app manages for you.

Operation mechanism

Bing Product Shopping Feed automatic update rules:

  • The App will generate the first Bing Product Shopping Feed and upload it to Microsoft Advertising platform 3 hours after the first configuration.

  • The App will automatically update the Bing Product Shopping Feed every 3 hours.

  • You can also manually trigger an update after manual changes made.

The content of the synchronization task:

  • No Shopify merchant info will be transferred to Microsoft Advertising platform.

  • Only the generated Bing Product Shopping Ads Feed is uploaded to Microsoft Bing Advertising Platform. It is generated based on merchant products on Shopify, but converted into the format required by the platform. Take Product ID for example, the Product ID in Bing Shopping Feed is not the same as Product ID in Shopify.

App Images
Launch date
October 15, 2021
Top features

Speed tested: no impact to your online store

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

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