[2023/04/25 06:00:47]

In recent years, the eCommerce industry has experienced significant growth, with online sales expected to exceed $7 trillion by 2025. With this growth comes the challenge of logistics, including the timely delivery of products to customers and meeting consumer demands. To address this challenge, the industry has seen the emergence of innovative logistics solutions. But… The post The Future of eCommerce Logistics appeared first on Benchmark Email.

[2023/04/20 06:00:30]

You may not necessarily think of technology when you think of the nonprofit sector. Typically restricted due to the model in which they receive funding, nonprofits have to remain nimble and focus on cost-effective solutions. Traditionally, technology hasn’t always made the cut.   However, nonprofits operate in a dynamic environment that requires them to be efficient,… The post The Role Technology Plays in Nonprofit Work appeared first on Benchmark Email.

[2023/04/19 06:00:00]

AI-generated content is everywhere. Thanks to ChatGPT by OpenAI, marketers and business owners no longer have to do it all. Small teams and business owners have so much to do, and oftentimes creating content can fall toward the end of the list. Creating content, while extremely beneficial for every component of your marketing strategy, just… The post Generating Email Campaigns Using Benchmark Email’s Smart Content appeared first on Benchmark Email.

[2023/04/18 06:00:24]

As marketers, we’re always on the lookout for those magic bullet SEO factors that can help our content woo search engines. While most of us are familiar with common ranking factors, Google’s E-A-T metrics often get overlooked. Well, the good news is that adhering to these guidelines can help you do well with search quality… The post Google’s Emphasis on E-A-T: How Expertise, Authoritativeness, and Trustworthiness Can Help Your Content Soar appeared first on Benchmark Email.

[2023/04/13 06:00:55]

Birthday emails are the perfect blend of integrating automation and personalization in your email marketing campaigns. It’s the ideal opportunity to personalize your content and automate it at scale. Sending out automated, personalized birthday emails to your customers is effective when it comes to improving brand trust while also making your customers feel seen on… The post How to Create a Birthday Email Campaign Using Benchmark Email appeared first on Benchmark Email.

[2023/04/12 06:00:22]

“I barely have time to write blog posts. Now you’re telling me I need to create eBooks?” If this is your reaction to the blog title, your frustration is valid. Writing a valuable eBook takes time and effort but can do a great deal of good for your business. Authoring an eBook sets you up… The post 8 Must-Have Elements For A Valuable eBook appeared first on Benchmark Email.

[2023/04/11 06:00:25]

You spend a lot of time, effort, and marketing budget generating valuable leads for your business. But what do you do with your leads once you’ve got them?  Having a plan in place ensures all that effort and money doesn’t go to waste. And making sure your marketing and sales team are aligned is the… The post How to Hand Off Marketing-Generated Leads to Your Sales Team appeared first on Benchmark Email.

[2023/04/06 06:00:00]

Email marketing has become one of the most used tools by marketers and, because of this, it is getting harder to engage subscribers and achieve solid email newsletter open rates.   The key to standing out from the other newsletters your users are subscribed to is providing value and sharing well-designed content.  Images, such as videos,… The post How to Use Visuals to Increase Your Newsletter Open Rates appeared first on Benchmark Email.

[2023/04/04 06:00:54]

Are you looking to start your own eCommerce business but don’t know where to begin? Look no further than Shopify! With over one million businesses using the platform, Shopify is the go-to trusted option for entrepreneurs looking to create their online store and sell their products. In this article, we’ll guide you through the process… The post How to Create Your Shopify Store appeared first on Benchmark Email.