[2022/12/27 08:35:37]

Headlines boomed at us just how difficult 2022 was for ecommerce. Small businesses are always the hardest hit but 2022 was unusual in that even huge tech brands carried out massive layoffs and suffered sales drops. As we emerge from the dip of 2022, stores are going to need to work even harder to encourage...

[2022/12/19 11:49:30]

David Guzman at Immortale Ride told me just how they’ve been growing revenue, recovery lost sales, and staying top-of-mind for shoppers. How do you use Aument at Immortale Ride? Guzman: I use Aument to build and send our monthly promotions and newsletters about new releases. We originally installed it to recover abandoned carts but found...

[2022/12/12 11:39:24]

Let’s get straight to the point, the reason you’re here: why would you not use Shopify’s abandoned cart recovery? Firstly, Shopify is an awesome platform and you may prefer to use their native tools. However, Aument was designed specifically for Shopify stores from the outset and by stellar engineers, software developers, and growth marketers. Ready to dive...

[2022/12/05 10:00:46]

Consider the difference between loyal customers vs new customers. New customers are necessary to grow, and there is a natural turnover of shoppers for DTC stores so new buyers fill that gap. However, loyal customers spend 31% more according to Marketing Metrics.  Moreover, loyal customers will take the leap to try your new products, states...

[2022/11/25 06:26:42]

The new year is an opportunity to refresh branding and marketing. It’s probably a great time to refresh everything, but here’s why you should start with your marketing: Communication trends change and it’s vital you keep up with them for marketing to be effective. Platforms where you might be advertising (search engines, social media) constantly...

[2022/11/21 11:41:45]

After the Black Friday and Cyber Monday sales, you might need a pep talk and a sales booster jab to keep the momentum going. Many think it’s easy to generate revenue at Christmas because demand is high, but so is competition.  To make sure you generate revenue this holiday season, our Christmas presents to you...

[2022/11/14 12:05:29]

The absolute best way to grow your email list is to do so over time. We know that you’re doing the best you can to grow steadily, organically, and only gather contacts from people who really want to receive email marketing. Once you have those contacts, here’s how you can upload them to your growing...

[2022/10/31 10:32:48]

To keep your company going, you need to see sales soon. And to boost your sales as a small company, there’s no time like the present!  The 3 strategies you need to be implementing as an online store, to increase your revenue, even if you’re currently bringing in much under US$5,000 on a regular basis,...

[2022/10/20 05:36:21]

How can you increase sales conversion today? Should you push more money toward ad spend or hire freelancers? Perhaps you think you need to hire more people to see better sales conversion. We’re here to bust that myth! Now, there’s a difference between being a small team, and understaffed. Online businesses that lack expertise, will...

[2022/10/17 11:46:29]

As you asked yourself which strategy will improve email deliverability, our in-house expert was already jotting down these tips for you!  Straight from Reynier Matos Padilla, ecommerce master and Head of Deliverability at Aument, here are the steps you can take to improve your email deliverability.  To make the task less daunting, we suggest covering one point...