[2023/03/17 12:46:54]

The cost of everything is going up. And that includes the cost of winning a new customer. Last year, the cost per lead for Google ads went up for 91% of sectors. The statistic isn’t completely surprising. In 2022 many of the world’s major economies saw inflation hit record rates and sent governments scrambling to […] The post Investing in Paid Media vs. Investing in CRO appeared first on Air360.

[2023/01/24 01:00:12]

Data is the lifeblood of any business. You collect data about your revenue, merchandise, promotions, marketing, website and perhaps most importantly, your customers.  Customer data is crucial for product development, inventory management and campaign creation. There are many ways to get the data you need. Third-party data used to be the most common type of […] The post Personalise and Target New Customers with First-Party Data appeared first on Air360.

[2022/12/13 01:00:41]

As eCommerce grows more competitive by the minute, it is important to take the time to optimize your store to make sure you can battle the competition, increase your eCommerce conversion rates and gain revenue. Here are 6 ways to get started. Reduce the number of steps in your checkout process We all like to follow […] The post 6 Ways to Optimize eCommerce Conversion Rates appeared first on Air360.

[2022/11/24 08:10:53]

Brands spend an average of 12-15% of their annual revenue on customer acquisition. And since acquisition costs can quickly get out of hand and eat into the bottom line, it’s no surprise that most brands are looking for ways to reduce customer acquisition costs. Everything from product pricing and sales to marketing spend can affect […] The post 10 Ways to Reduce Customer Acquisition Costs appeared first on Air360.

[2022/11/16 08:35:57]

Is email marketing still relevant in 2022? We’ll answer that with a resounding yes. Impressively, email marketing is still 40 times more effective at reaching your target audience than social media marketing efforts. Perhaps even more incredibly, the number of emails sent and received annually has increased every year since 2017, with 333.2 billion emails […] The post Email Marketing Tips to Increase Conversions appeared first on Air360.

[2022/10/27 09:09:00]

Anyone who has spent time online knows the feeling. No matter how many times someone clicks on a website element, nothing happens. Links don’t work or lead to a 404 page, pages are slow to load, if at all, or the site crashes. The usual reaction is to repeatedly click and click and click, each […] The post Rage Clicks: What They Are and How to Stop Them appeared first on Air360.

[2022/10/20 07:06:00]

The purchasing power of Gen Z grows, brands are paying more attention to what makes them tick. According to a 2021 Bloomberg article, Gen Z has more than $360 billion in disposable income, an estimate that’s more than twice as large as it was a few years ago. Yet consumer behavior among today’s 20-somethings is […] The post The Future of DTC Brands is Inclusive appeared first on Air360.

[2022/10/11 04:22:00]

Form fills are a necessary part of the eCommerce checkout process. eCommerce businesses rely on them to gather required transaction data like shipping and billing addresses. Forms also help merchants achieve website conversions and gather important consumer information. For many online companies, form conversions are a key business-success metric because the information in form fills […] The post How to Reduce Annoying Checkout Form Fills appeared first on Air360.

[2022/10/04 03:26:00]

Shopping cart abandonment is one of the biggest challenges to plague today’s eCommerce businesses. In March 2021, an astonishing 80% of online shopping carts worldwide were abandoned before the purchase was completed. Cart abandonment rates are high across all industries, with automotive, airlines, fashion and luxury categories topping the charts. According to research from Forrester, […] The post How A/B Testing Can Reduce Cart Abandonment appeared first on Air360.