Shopify App : Air360

Understand your users journey and boost your conversion rate

About Air360

Point & click : Unlock hidden data right from your browser using simple point & click.

Intelligent replays : Watch sessions replays that impacted your conversion rate.

Funnels made easy : Build powerful funnels or any visualization in minutes.

Description

Air360 is an analytics platform that helps you build better user experiences for your visitors & customers.

Air360 enables you to have a 360° view of your customers and provides you with the tools to grow your online business.

We started Air360 because today, most analytics solutions have 2 major flaws:

  1. They require manual tracking: That means that your engineers need to explicity track what you want to track. The problem with this approach is that it is very hard to know what kind of data will be interesting in the future. Some useless events today might be gold for your business in the near future.

  2. They're focused on dashboards: While Air360 also provides dashboards, we believe dashboards should be used as few as possible. Meaningful information should come to you, not the other way around. By having to connect to your dashboards everyday, you lose an incredible amount of time everyday, wasting your time checking charts & numbers that do not matter much. On the other hand, when something actually interesting happens, your dashboard might not be configured to show it.

So, how is Air360 different?

  • Air360 records everything. Yes, everything: Clicks, swipe, page change, scrolls, mouse events, touch, double tap, you name it. The result is that you are always sure that you will never miss important data in the future.

  • Smart & intuitive: Air360 relies on artificial intelligence to find the insights that matter and can impact your sales. Air360 feels like having a new digital assistant to help you improve your user experience and ultimately, your sales.

App Images
Launch date
February 18, 2020
Top features

Seamless workflow: use directly in Shopify admin

Social media links
Latest Blog Posts on www.air360.io

Investing in Paid Media vs. Investing in CRO

[2023/03/17 12:46:54]

The cost of everything is going up. And that includes the cost of winning a new customer. Last year, the cost per lead for Google ads went up for 91% of sectors. The statistic isn’t completely surprising. In 2022 many of the world’s major economies saw inflation hit record rates and sent governments scrambling to […] The post Investing in Paid Media vs. Investing in CRO appeared first on Air360.

Personalise and Target New Customers with First-Party Data

[2023/01/24 01:00:12]

Data is the lifeblood of any business. You collect data about your revenue, merchandise, promotions, marketing, website and perhaps most importantly, your customers.  Customer data is crucial for product development, inventory management and campaign creation. There are many ways to get the data you need. Third-party data used to be the most common type of […] The post Personalise and Target New Customers with First-Party Data appeared first on Air360.

6 Ways to Optimize eCommerce Conversion Rates

[2022/12/13 01:00:41]

As eCommerce grows more competitive by the minute, it is important to take the time to optimize your store to make sure you can battle the competition, increase your eCommerce conversion rates and gain revenue. Here are 6 ways to get started. Reduce the number of steps in your checkout process We all like to follow […] The post 6 Ways to Optimize eCommerce Conversion Rates appeared first on Air360.

10 Ways to Reduce Customer Acquisition Costs

[2022/11/24 08:10:53]

Brands spend an average of 12-15% of their annual revenue on customer acquisition. And since acquisition costs can quickly get out of hand and eat into the bottom line, it’s no surprise that most brands are looking for ways to reduce customer acquisition costs. Everything from product pricing and sales to marketing spend can affect […] The post 10 Ways to Reduce Customer Acquisition Costs appeared first on Air360.

Email Marketing Tips to Increase Conversions

[2022/11/16 08:35:57]

Is email marketing still relevant in 2022? We’ll answer that with a resounding yes. Impressively, email marketing is still 40 times more effective at reaching your target audience than social media marketing efforts. Perhaps even more incredibly, the number of emails sent and received annually has increased every year since 2017, with 333.2 billion emails […] The post Email Marketing Tips to Increase Conversions appeared first on Air360.

Rage Clicks: What They Are and How to Stop Them

[2022/10/27 09:09:00]

Anyone who has spent time online knows the feeling. No matter how many times someone clicks on a website element, nothing happens. Links don’t work or lead to a 404 page, pages are slow to load, if at all, or the site crashes. The usual reaction is to repeatedly click and click and click, each […] The post Rage Clicks: What They Are and How to Stop Them appeared first on Air360.

The Future of DTC Brands is Inclusive

[2022/10/20 07:06:00]

The purchasing power of Gen Z grows, brands are paying more attention to what makes them tick. According to a 2021 Bloomberg article, Gen Z has more than $360 billion in disposable income, an estimate that’s more than twice as large as it was a few years ago. Yet consumer behavior among today’s 20-somethings is […] The post The Future of DTC Brands is Inclusive appeared first on Air360.

How to Reduce Annoying Checkout Form Fills

[2022/10/11 04:22:00]

Form fills are a necessary part of the eCommerce checkout process. eCommerce businesses rely on them to gather required transaction data like shipping and billing addresses. Forms also help merchants achieve website conversions and gather important consumer information. For many online companies, form conversions are a key business-success metric because the information in form fills […] The post How to Reduce Annoying Checkout Form Fills appeared first on Air360.

How A/B Testing Can Reduce Cart Abandonment

[2022/10/04 03:26:00]

Shopping cart abandonment is one of the biggest challenges to plague today’s eCommerce businesses. In March 2021, an astonishing 80% of online shopping carts worldwide were abandoned before the purchase was completed. Cart abandonment rates are high across all industries, with automotive, airlines, fashion and luxury categories topping the charts. According to research from Forrester, […] The post How A/B Testing Can Reduce Cart Abandonment appeared first on Air360.

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

Visit his website at [ Web Linkedin ] or contact him at matej@kontros.com.