Shopify App : Faraday Personas & Insights

AI-driven personas that reveal powerful insights

About Faraday Personas & Insights

Understand your customers : Get a new perspective on the people that make up your customer base. We use machine learning to discover unique clusters within your data.

Personalize with confidence : Track sales by persona over time, monitor the evolution of your personas, and guide your personalization efforts with confidence.

Consumer data included : This app includes rich consumer profile data on U.S. adults, letting our algorithms analyze your customers as people, not just transactions.


Personas and Insights App for Shopify

The Faraday App for Shopify gives you everything you need to know about the customers you love. The app uses our prediction engine to reveal the distinct personalities you’ve grown your business around and learn how to truly connect with them.

Data Requirements

This app uses machine learning to generate personas that are unique to your customer base. To effectively enrich and analyze your data, we recommend that installers have at least 500 customers in the US.

Persona Engine

Faraday’s seamless integration with Shopify’s platform allows us to pull your store’s transactional data to build customer personas and deliver insights. We match your customer data to the Faraday Identity Graph (our consumer database containing 400+ attributes on nearly every US adult), enabling machine learning models to not only describe who your customers are today, but predict how they will behave in the future.

Privacy and Security

Your data is safe with us. We do not share or sell your data. Our data security practices are best of breed and SOC 2 audited by a third party. We are CCPA compliant as a Service Provider and GDPR compliant.

App Images
Launch date
September 04, 2020
Top features

Seamless workflow: use directly in Shopify admin

Speed tested: no impact to your online store

About the Author

Matej Kontros

Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.

Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.

Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.

Visit his website at [ Web Linkedin ] or contact him at