[2023/03/01 12:21:29]

ActiveCampaign A Beginner’s Guide to Account-Based Marketing Thanks to massive marketing tech improvements and ad space availability, finding new customers has never been easier. Finding the right customers, however, is a little more elusive. Account-based marketing flips the traditional marketing approach on its head by first identifying key accounts you want to sell to and then targeting them specifically. With account-based marketing, Read more...

[2023/02/27 09:00:29]

ActiveCampaign Reducing Costs and Improving Observability With Loki George Graham, Shawn Saavedra and Gladson George all contributed to this piece. As one of the 3 pillars of Observability, logs help engineers understand applications, troubleshoot anomalies and deliver quality products to customers. ActiveCampaign produces large volumes of logs and has historically maintained multiple fragmented ELK (Elasticsearch, Logstash, and Kibana) implementations across different teams and Read more...

[2023/02/24 03:33:00]

ActiveCampaign How can the ActiveCampaign team help you improve your business? How Customer Enablement workshops have enabled our customers to build the businesses of their dreams. As a team here at ActiveCampaign, we are always searching for the best way to enable our customers to succeed. In 2022 we launched a series of free enablement workshops to help our users understand the basics of marketing automation, Read more...

[2023/02/22 08:35:00]

ActiveCampaign Email Automation: Benefits, Software, and FAQs Emails are fast and inexpensive, making them great for businesses. The trouble is sending the right emails to the right people at the right time. Email automation makes that part easier. But email automation can seem complicated and mysterious if you haven’t worked directly with it. However, when you understand it, email automation is an Read more...

[2023/02/17 08:15:39]

ActiveCampaign 5 sales features to scale your sales processes Scaling sales processes generally refers to putting the right systems and infrastructure in place to increase your sales team’s efficiency. The problem is that establishing these processes often takes a lot of time and manual effort – that could otherwise be focused on closing more deals.  The solution? ActiveCampaign’s sales tools are as powerful as Read more...

[2023/02/17 05:54:36]

ActiveCampaign 6 Steps to Close More Deals With Consultative Selling Buyer behavior has evolved. Customers prefer to be in charge of their own research into companies and products, as well as how and when they interact with sellers. Because of this, sellers need to adjust. Buyers don’t want to be sold. Instead, they want a trusted advisor during the sales process. That’s why a consultative Read more...

[2023/02/16 11:12:00]

ActiveCampaign Email Design in 2023: Best Practices, Tools, and FAQs Design is everywhere. It’s in our homes, our possessions, and in our marketing. And these days, email is also everywhere. More than 90% of Internet users use email, a number even higher among younger audiences.  The prevalence of email is a blessing and a curse. It’s a channel you know your audience uses but also Read more...

[2023/02/14 10:38:00]

ActiveCampaign Customer Databases: Why You Need One + 5 Great Options As organizations scale, they amass a huge amount of customer data. For each customer you speak to (whether you end up doing business with them or not), you’re capturing details like their name, email, contact number, and company profile. That’s easy enough to keep in a spreadsheet if you’ve only got a few dozen customers. Read more...

[2023/02/09 09:47:00]

ActiveCampaign What is Mobile Marketing? Best Practices, Tools, and FAQs Mobile devices have taken over our lives.  Don’t worry, this isn’t an anti-technology think piece. In 2021, people in the US spent an average of 4 hours and 23 minutes on their phones each day—not including any time they spent actually talking on the phone.   Moreover, mobile devices are increasingly the consumers’ home base for Read more...

[2023/02/07 12:35:00]

ActiveCampaign Online Marketing 101: Best Practices, Channels, and FAQs Online marketing used to be a niche. Today, it’s a necessity.  Between desktop computers, laptops, tablets, and mobile devices, the Internet is where people communicate, learn, and shop. In fact, the average American spends more than 8 hours online every day. But knowing how to get started with online marketing can take time and effort. Read more...