ABConvert - Price A/B Testing

Are you leaving money on the table? Boost your profit while you sleep.

ABConvert helps stores unlock extra profits by making it simple to do price testing. You can run price A/B tests on many products, up to 5 test groups, at the same time.

Stop guessing your product price, and start using data to make your pricing decisions. ABConvert will help you to understand your customers, your price, and your business.

Use cases

• Test different product prices with split tests
• Understand your customers' willingness to pay
• Make pricing decisions based on analytics

Key features

• Split AB Tests: Split traffic across groups in real-time. End all elements that will affect the true result.
• Smart analytics: Display sales data in the dashboard in real-time. You can keep track of the test progress and gain insight from the analytics.
• Profit Analysis: Add your product cost to track a test’s impact on your profit.
• Flexible test design: Run up to 5 groups in a single test. Set the % of traffic sent to each group. Adjust traffic splits over time to the best-performing group.
• Automated Integration: Integrate test logic for you without any copy-pasting of code. All the integration will be removed upon uninstalling the app.

FAQs

• Q: What is Split Testing?
• A: A testing method that splits website traffic to different destinations based on the % defined;
• Q: How long should I run the test?
• A: Our analytics will help you estimate this. As a rule of thumb, ~200 orders per test group can conclude a test.
• Q: How does this impact my ads?
• A: The URL of the product will stay the same. Make sure you don't mention a specific price in your ads. For Google Shopping, there might be some issues. Please contact support.
• Q: Will it affect the test if a product has many variants?
• A: The test takes care of product variants. You can even set different test prices on different variants.
• Q: Will the test affect my theme?
• A: Our test script won't remove any code on your website so the theme will be intact.
• Q: Will it slow down my site?
• A: No, the test script is light-weighted and optimized under our dedicated integration research.