Shopify App : 1pd
Is your marketing working ? Now you can tell !
About 1pd
Know Your True ROAS : Map your spend and results across all your digital marketing channels, and know your true ROAS that sees the entire customer journey.
See Entire Customer Journey : With end-to-end mapping of digital touchpoints, we connect it so you can see exactly how each customer engages, down to the ad they saw.
Discover Your LTV : See which channel drives your highest value customers, what they buy and what they continue to buy and what frequency.
Actionable insights, based on trusted data with no effort
We pull all your marketing, web traffic, and ecomm data in one place. Now you can have a trusted source to answer the fundamental question - Is my marketing working?
With this platform, we can help you answer these fundamental questions :
- Channel efficiency - What paid media channel is bringing in qualified leads, and repeat customers? How do I balance my media budget to maximize product interest and sales?
- Content performance - what creatives work best for specific products or categories? What content did my customers interact with on their sales journey on/off-site ?
- Customer journey - What is the path to conversions? How do different marketing platforms support return visits and conversions?
- LTV segment - What is the structure of customer segments, based on their revenue, LTV, and purchasing behavior? How do I migrate them into progressively profitable segments?
- Basket analysis - What combination of products do our customers purchase in each of their repeat purchasing journeys? What is the next best product recommendation for each stage of their purchasing sequence?
- Marketer P&L - How do account for the revenue and value of my marketing investment? How do I track and report progress to my team?
We will also implement GA4 e-commerce integration for your Shopify store. And you now can leverage additional web analytics from Google's latest platform.
About the Author
Matej Kontros is an E-Commerce expert and app developer with over a decade of professional experience in IT.
Matej has worked for organisations of all types and sizes, including global players, startups, and agencies. He designed, developed, and maintained complex projects.
Matej's expertise includes e-commerce, software engineering, web development, systems administration, internet security, managing projects, and building teams.
Visit his website at [ Web Linkedin ] or contact him at matej@kontros.com.